Intelligence layer for outdoor advertising
Two products. One goal: connect your campaigns to real-world movement.
Crowd Reporting
Know who actually saw your screen
Our proprietary crowd surge scoring system measures footfall at DOOH screen locations. Instead of relying on modelled estimates alone, you get real-world insights of how many passed by your screens and when.
The Crowd Surge Score tells you whether a location had more or fewer people than expected, turning footfall numbers into actionable insight that supplements industry standard metrics.
Footfall Measurement
We aggregate multiple data sources to capture real crowd activity at every screen location, providing surge scored numbers that go beyond modelled estimates.
Live Event Tracking
We ingest real-time event data — concerts, sports matches, weather changes, metro disruptions — to understand what drives people past your screens.
Crowd Activation
Only buy when the surge is high
Using live event data — concerts, sports fixtures, weather shifts, metro disruptions — combined with machine learning, we predict when foot traffic at each screen location will surge above the norm.
Your campaigns activate programmatically through your DSP only when predicted traffic is high. The result: you stop paying for impressions no one sees, and consistently achieve better delivery compared to standard buys.
Machine Learning
Our models correlate historical footfall patterns with event data and external signals to predict future traffic surges at each screen location.
Programmatic Activation
When a surge is predicted, your campaigns activate automatically through integrated DSPs. No manual trafficking — just intelligent, data-driven media buying.
Four steps to smarter DOOH
From raw data to real-time activation — a complete intelligence pipeline for outdoor advertising.
Footfall Measurement
Multiple data sources capture real visitor counts at every screen location.
Live Event Tracking
Real-time event data reveals what drives foot traffic at each location.
Machine Learning
ML models correlate patterns to predict future traffic surges.
Programmatic Activation
Campaigns activate automatically through DSPs when surges are predicted.
Ready to see it in action?
Get a live walkthrough of Crowd Measurement and Crowd Activation tailored to your campaigns.