Out of Home guided by real movement
Real crowd intelligence for digital out of home
The industry relies on historical footfall. Real-world events change everything.
Traditional DOOH campaigns use fixed historical traffic estimates to value screen locations. But concerts, weather changes, metro faults, and countless other events cause actual footfall to fluctuate dramatically. You end up paying for impressions that never happened, while missing surges you could have captured.
Footfall fluctuates significantly from historical estimates
Historical models that don't account for real-world events
Limited visibility into whether expected impressions were delivered
Two products. Full visibility.
Connect your DOOH campaigns to real-world crowd movement.
Crowd Reporting
Get a better picture of actual footfall at every DOOH screen location through our proprietary crowd surge scoring system. Know if your screens saw more or fewer people than expected.
Learn moreCrowd Activation
Predict traffic surges using live event data and Machine Learning. Activate campaigns when crowds peak, pause when they don't.
Learn moreOnly buy when the surge is high
Predict crowd surges. Activate programmatically. Deliver more impressions per krona.
Ready to make every impression count?
See how VantageOOH can optimise your DOOH campaigns across Sweden.